In this competitive world, email marketing is the best way to grow your website or to promote your product online. However, it is a very time-consuming and tough task to create a proper campaign for doing effective email marketing.

You can find hundreds of excellent options, whether you are a freelancer, starting a new business, or running a non-profitable organization. Choosing the right plugin from the provided options is like finding the needle in a haystack.

We have made a list of the best free email marketing plugins for WordPress, so you can get the right plugin without much effort. We have made a list of 5 plugins, you can select any one as per your needs and usage.

How to Select the Right Plugin?

Before listing the plugins we want you to know on what basis you can select the right plugin for your WordPress website –

Usability –

This depends upon the website you have. Is it a business website then you will require a plugin that lets you send a lot of emails at a time. Not only more number of emails, but easy to use features to create a good campaign.

Is it easy to set up?

If you need to follow long procedures to install and use the plugin then it is not worthy for you. As in this digital era the longer you spend your time on doing a single task, the more behind you and your business stay from others.

Does it come with support?

A plugin should come with complete detail and documentation with all the necessary details, and a good support team system to help the users instantly if stuck in any problem. Always remember free plugins may not come with proper support, and even if it comes with support then it may not be permanent.

The Best Free Email Marketing Plugin for WordPress

1. Email Subscribers and Newsletters

Email Subscribers and Newsletters

Email Subscribers and Newsletter comes with a wide range of options and is one of the best plugins in the market for Email marketing in recent times. It offers you an easy-to-fill box that you can place anywhere on your WordPress website.

It provides you with everything you need to create an attractive campaign for your email marketing. You will not require any third-party connection to manage and send newsletters.

Features –

Provides you a subscription box on your website for collecting emails.
Allow you to send newsletters automatically or manually, and it also gives you an option to schedule posts.
You will receive a notification whenever a new subscriber signs in.

Price –

It comes with a free as well as paid version, if you don’t wanna invest any money then use the free version. The paid version starts from $9 per month, the premium version has some extra features which you will not find in the free version.

Who should use it?

Anyone who doesn’t want a much-complicated process to collect emails or to create a campaign. A great plugin to use at no cost, if you are not looking for plenty of premium features then Email Subscriber and Newsletter can be a great choice for you.

2. The Newsletters Plugins

Newsletters

Newsletters is a complete package of email marketing solutions. As soon as you install the plugin on your WordPress website it starts collecting emails for you. It offers you such a wide range of features that you need to use any other third-party tool for creating and sending an email campaign.

You can even track the marketing result with the use of statics tools present in the plugin. It offers you many different kinds of tools like subscription widgets, easy plugin interface, and many more.

Features –

Collects emails for your website with the use of widgets, pages, or forms.
Let you create newsletters using drag-and-drop features.
Provides a subscribers list to find-target your campaign.

Price –

The basic plugin is free, but there are some premium extensions for which you will have to pay money accordingly. You can buy them separately or pay $76.57 for a complete package for 3 websites.

Who should use it?

It is the finest plugin for email marketing, so any group of people whether it be the Non-profit organizations or the business website can use it as the plugin is suitable for all. It provides a lot of segmentation potential.

3. MailChimp for WordPress

MC4WP – Mailchimp for WordPress

This plugin will connect you to the Mailchimp. It is one of the best email marketing services available in the market. If you are already a Mailchimp User it will help you grow your mail list more effectively. Mailchimp has more than one million activations.

It provides you with a very user-friendly form builder to create a sign-up form. The plugin is integrated with bundles of popular plugins such as MailChimp reCAPTCHA, WooCommerce, WPBruiser, Gravity Forms, Ninja Forms, BuddyPress, Easy Digital Downloads, and more.

Features –

Allow you to create a custom sign-up form and add them to your WordPress website.
Integrated with a wide variety of form builders and e-commerce plugins.
You receive a notification whenever a new subscriber sign-up. Only for premium users.

Price –

No need to pay any charge for the base plugin, it is completely free. You can create a customized sign-up page for free and enjoy many other features. In short even without purchasing the premium version, you can enjoy a lot of facilities. If you want to go for the premium version it starts from $59 per year.

Who should use it?

One of the best email marketing services if you are already using MailChimp. It is very tough for us to exactly say who should use it, as every group of people recommends this plugin for email marketing.

4. MailPoet

MailPoet

The plugin lets you create a customized newsletter just with a drag and drop feature, and it integrates very smoothly with the WordPress website. It lets you schedule a post or publish it manually, and also let you manage your subscribers list.

The premium version of MailPoet gives you a vast range of options like viewing the detailed stats for your marketing campaign, getting notification whenever a new subscriber sign-up, and many more. The plugin is totally free up to 1000 subscribers.

Features –

It lets you create a customized sign-up and embedded it anywhere you like on your website.
Offers you a bundle of starter templates that you can use to create email campaigns.
It let you set a multi subscribers list and manage them with the WordPress website.

Price –

The plugins have free as well as a paid version, the free version has plans to manage up to 1000 subscribers. There are various plugins integrated with the Mailpoet that you can purchase for $99 per month.

Who should use it?

The plugin is suitable for all groups of people, as it is a full-featured wordpress solution for email marketing so its main feature is stability. If you want more features than you can go for the paid version, and if you can work smoothly with the free version then better to stay in it.

5. SendinBlue

SendinBlue

The sendinBlue is a free versatile plugin for email marketing. The plugin lets you create a customized campaign or you can even use the given templates for creating a sign-up form. The customized sign-up form can be embedded into any place in your wordpress website.

The plugin offers an easy to use contact list management system with detailed statistics of your marketing campaign. The plugin uses SMTP service for sending emails that improves the tracking quality.

Features –

Allows you to create a customized sign-up form and embedded it anywhere in your website.
Comes with the easy drag-and-drop feature to let you create forms easily.
Shows you a real time tracking record of your mails.

Price –

The plugin is free and lets you send 200 emails per day but if you want more range in sending the maps you can purchase the lite version with $25 per month where you can send around 40,000 mails per month. There is also an elite pack that costs around $39 and lets you send over 60,000 mails per month.

Who should use it?

Basically, if you are already using SendinBlue service then this is the only plugin you will be wanting to maximize the benefits. For newcomers a great plugin to start with and selecting the pack as per your need.

This is all from us, and we would suggest you to try all the plugins as all of them are free and then select the best plugin as per your use.

If we have missed any great plugin then let us know in the comment section, and this list is based on our research and may vary from website to website. Hope we were helpful for you in selecting your right plugin.